Task 3: Persuasive Techniques

Reliability of product or service, e.g. through longstanding institutions or products?

                                             Oxfam: the power of people against poverty 


Oxfam is a long standing institution that people trust when it comes to charity. They are a well known high street store that sell donated items to raise money for the less privileged,  their vision on their website is to eradicate poverty they are an international organisation in over 90 country's. Presently they are in Nepal to rescue victims/casualties of the earthquake. 

The above advertising uses the power of repetition, picture, cues to persuade people to donate 2pounds a month they use real life people in real situation to drive their point of appeal home 2 pounds is not a lot of money so people are going to find it quite easy to pick up the phone a free number to call. 

Emotional appeal:
They used a familiar nursery ryhme (this is the house that jack built) to appeal to peoples nostalgic sense of when they were young. They also used a real person Hajita and used her family,children in school, women in humble surroundings/scenery to strike an emotional cord for audiences viewing. The repertition of "the well that oxfam built promises a reward to the kind actions of giving if you give 2 pounds a month a sense of giving to a worthy cause.

The way the repeated 2 pounds a month and Hijitas story is the technique exaggeration this makes audiences 

You would be able to recognise this oxfam advert due to it's name and logo in the top corner, the slogan too and also how Oxfam presents the advert about the less fortunate as if it's a nursery rhyme as they use the technique repetition, which is away to grab the audiences attention. however, this advert makes you feel sympathy for the less fortunate so it makes you dig into your pockets to dish out your credit cards to provide help for them.

Celebrity endorsement: 
Their was no celebrity involved in the advert because they want to show how reliable they are to audiences by providing facts, proof, and work being done to help also their was no music involved as because they wanted audiences to be focused on the narrator so audiences could understand the message being presented.

Oxfam's: 
"The power of the people against poverty" tells us a lot  showing that they are trying to help the less fortunate to a decent living i also think it portraying that its up to us the audience to decide their fate really as our money could save a life.

Youth audiences:I honestly, think that youth audiences would like celebrity endorsements and repetition because its something they can relate too e.g. their dream celebrity in a advert makes them thirsty to copy their aspiration or repetition because in the process of growing up (nursery rhymes) always stick in our minds but repetition is really effective due to it making sure that audiences don't forget what the advert message is truly about as on the other hand the celebrity could distract them from the product for example Justin Bieber in a young girls eyes.

Task 2: Types

Compare 2 different types of ads for youth audience. Describe the differences - one must target a youth audience.

Cadbury's Dairy Milk

Dairy milk advert by cadbury's used a gorilla linking it to the king kong (film) the gorilla initially appeared tired, sleepy then all of a sudden he started beating the drums like a rockstar. Almost, as if dairy milk brings out the animal in you. The imagery and the music appeals to the younger audience as it was catchy and made audiences connect with the product at hand because drumming has always been a teenage craze.   

The product is not shown on the advert apart  from the first frame which plays on the words of the cadbury's dairy milk slogan "A GLASS AND A HALF FULL PRODUCTION" 

the target audience is for kids, teenagers, and even adults.

This type of advertising is effective in selling/promoting to its audience because it grabs the  attention of audiences and makes them want to buy. (this advert actually increased sales for Cadbury's Dairy Milk).

Comparison with 

Peperami Tender Advert

Unlike the cadbury advert that uses symbolism and imagery and symbolism of the gorilla drumming in a rockstar style the peperami advert actually animates the peperami and speaks and acts definitely (rebellious teenager) it starts out by saying he is misunderstood (a familiar phrase with teenagers) and goes into a hyper activity. Actions that would endear it to kids and teenagers.

the slogan for peperami "IT'S A BIT OF AN ANIMAL"(this ad animates it to act in an animal manner) implying its brings out the animal in you while on the other hand the Cadbury's Dairy Milk advert  actually uses an animal to promote their product.

This type of advertising is effective in selling/promoting to its audience because it also grabs the  attention of audiences but children love it due to the advert.

Symbolic Advert

                                                                               Domestos- kills germs dead 

    
Symbolism drives the message home with more impact especially if portrayed with symbols we recognise.

1)                         Describe how you recognise this type of ad?

You recongnise these ads with the symbols used, negatively symbols to re-inforce something that needs to be changed e.g. the gremlins in the learn-direct ad, and the aliens in the domestos ad. positive symbolism is butterflies round washing powder adverts and birds chirping in adverts.    





2)                        Explain what is symbolic about this example?

The symbolic advert:
The question is why do we insert symbolism into adverts???
well i think its simply based behind the reason that symbols trigger/send messages to the brain that we are already familiar with for example if i was to say religion, you would think of a church.
in this case i think symbolism is used in a artistic manner portraying the purpose of using symbolic images and indirect suggestions to express ideas exactly like this product ''Domestos" which is appealing to its audience that with this their product all your problems will be solved.
However, this therefore links to the target audience and who the product is appealing too because you would assume that limescale, germs are aliens. This express that the product is targeted at mother and family's.


3)                           How and why do these ads do this?

Ads do this to drive the message home using images that people recognise. some they love like butterflies and birds and some they fear like gremlins and aliens. the gremlins is our fears of dirtying and 

New media VS Old media

NEW & OLD MEDIA

Comparison!-

What is New media:
New media refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation.

VIA:
Internet 
phone...
social networking 
you tube 
adverts 

our generation tends to revolve all around new media because that's all we know basically as we cannot survive without our phones (technology).

most technologies are described to be new media and new media can only be interacted with unlike old media products such as TV which you cannot interact with and its identifies you as a specific and unique user.

this advert expresses views from male and female paired fragrances called Axe Anarchy (they actually import what there audiences/viewers want to see which shows consumer loyalty. This advert revolves around the audience/viewers as they write and tell you what will happen next in the story behind Axe the fragrance so it makes you have a relationship with the advert because you technically interacting with the product. This product therefore came to life on youtube (promoted on youtube to gather awareness of product). the slogan is  "The graphic novel written by you" (which sums up the product) this to me was a good way at gathering the audiences attention because we use fragrances on the daily in order for us to smell good and to be noticed other (sexual ad) so its saying if you buy this fragrance it would improve your sexual appeal. there main purpose was for audiences to interact with audiences they also made it available through social networking (facebook, twitter...) and in chat rooms just for the product.

comparison with:

Billboard: kitkat

this is considered as old media for it not being digital. Therefore, you are  not able to interact with the product at hand meaning u can't (have a relationship with the product as the product doesn't know you).
Although, this type of viewing is known as pass-by/walk by adverts mainly because they do not engage and appeal to all audiences passing by the bill board ad.

the difference in the way old media targets their audiences compared to new media is that they aim to target their product at a wide audience share because billboard appear everywhere and they are big in size so the are pretty hard to miss so its trying to grab the attention of many people as possible and the demographics for old media (billboards) is any age, gender race and social economic background as its purpose is to target a large audience share.
the way audiences consume  old media (billboards) which cannot be interacted with because it's non digital like new media witch is digital and can be interacted with because you are able to access content any time as well as give feedback. this  product is viewed by passing implying that you have to walk by to gather awareness of it. furthermore, you have no control ovr this product because it not digital and you cant skip it because you are not a captive audience unless your on catch up tv. 
you are able to recognise that this is old media because its print based and its old media.

Part1 prezi Sectors

Billboard advertising Kit Kat (take a break)

                                         Billboard advertising Sony Ericson phone (direct all the action)


Billboards:
 it is considered to be old media because its not digital and your not able to interact with the product at hand (have a relationship with the product as the product doesn't know you).
you would be able locate these adverts on billboards and buses as the can can walk by and drive by adverts.
the type of audience these products will be engaging with is passing audience because its old media and not new media.
it also is not personalised implying the way adverts will appeal to different audiences (male and female.

Newspaper:
 this is considered to be old media because you cant interact with the product.
the type of audience this products will be engaging with is reading audience because its old media and not new media.
you can find these adverts in newspapers and magazines (free theme park tickets).