Symbolism drives the message home with more impact especially if portrayed with symbols we recognise.
1) Describe how you recognise this type of ad?
You recongnise these ads with the symbols used, negatively symbols to re-inforce something that needs to be changed e.g. the gremlins in the learn-direct ad, and the aliens in the domestos ad. positive symbolism is butterflies round washing powder adverts and birds chirping in adverts.
2) Explain what is symbolic about this example?
The symbolic advert:
The question is why do we insert symbolism into adverts???
well i think its simply based behind the reason that symbols trigger/send messages to the brain that we are already familiar with for example if i was to say religion, you would think of a church.
in this case i think symbolism is used in a artistic manner portraying the purpose of using symbolic images and indirect suggestions to express ideas exactly like this product ''Domestos" which is appealing to its audience that with this their product all your problems will be solved.
However, this therefore links to the target audience and who the product is appealing too because you would assume that limescale, germs are aliens. This express that the product is targeted at mother and family's.
3) How and why do these ads do this?
Ads do this to drive the message home using images that people recognise. some they love like butterflies and birds and some they fear like gremlins and aliens. the gremlins is our fears of dirtying and
Very detailed description, however are both these adverts symbolic? Does the Pepparami Advert create a Brand Identity for the product (using the characteristics you have set out here? If so you need to outline and describe these types are different.) explain the differences to get the Merit
ReplyDelete