Task 2: Types

Compare 2 different types of ads for youth audience. Describe the differences - one must target a youth audience.

Cadbury's Dairy Milk

Dairy milk advert by cadbury's used a gorilla linking it to the king kong (film) the gorilla initially appeared tired, sleepy then all of a sudden he started beating the drums like a rockstar. Almost, as if dairy milk brings out the animal in you. The imagery and the music appeals to the younger audience as it was catchy and made audiences connect with the product at hand because drumming has always been a teenage craze.   

The product is not shown on the advert apart  from the first frame which plays on the words of the cadbury's dairy milk slogan "A GLASS AND A HALF FULL PRODUCTION" 

the target audience is for kids, teenagers, and even adults.

This type of advertising is effective in selling/promoting to its audience because it grabs the  attention of audiences and makes them want to buy. (this advert actually increased sales for Cadbury's Dairy Milk).

Comparison with 

Peperami Tender Advert

Unlike the cadbury advert that uses symbolism and imagery and symbolism of the gorilla drumming in a rockstar style the peperami advert actually animates the peperami and speaks and acts definitely (rebellious teenager) it starts out by saying he is misunderstood (a familiar phrase with teenagers) and goes into a hyper activity. Actions that would endear it to kids and teenagers.

the slogan for peperami "IT'S A BIT OF AN ANIMAL"(this ad animates it to act in an animal manner) implying its brings out the animal in you while on the other hand the Cadbury's Dairy Milk advert  actually uses an animal to promote their product.

This type of advertising is effective in selling/promoting to its audience because it also grabs the  attention of audiences but children love it due to the advert.