conclusion

overall i think my advert was successful in meeting its brief because by the information reached from peers i found out that the banner advert tell audiences to want to by product now, it shows it's recognisable.however, my client fell in between as he thought my banner would have a problem with the ASA and that it was unsuitable for youth viewers. my client was not convinced that my product was both female and male due to the images used in the banner advert which showed masculinity. it was creative but it didn't really catch both audiences via:youth male and female.
 conventions
my banner did follow the conventions as audiences are able to interact with it while on the other hand it encourages you to click and share or even close if audiences are not interested.
persuasive technique:
the following persuasive technique which was used is celebrity endorsement which made the advert want to appeal to a younger audience and that youth audiences look up to celebrity(people who aspire them and are wealthy).

• this question showed that 100% feedback form my survey was positive that the banner looked professional.

• this question also showed that the specific audience thinks that this product is aimed at them but the reply was both male and females. 

this pie chart shows that on the banner advert you were able to close and and share and also click on the advert.

50% people said they would re-tweet this banner advert (and if they liked it).

100% people replied saying this advert makes them want to buy the product in front of them that its persuasive and eye catching.

Lastly, 100% feedback expressing that this advert is recognisable and is appealing.

Banner Advert

Draft Banner

Assignment 2 Task 5

Task 5:Legal Statement 

NAME:                       KennyAkale

AGENCY:            Cre8tive Solutions 

LOCATION:                               Sidcup

Dear Client,

As my banner ad is a new media sector and is only available via online platforms, the BCAP codes will not apply, as they regulate broadcast Advertising.

I understand that as i am targeting a youth audience, the main codes that will be relevant to my banner advert will be:- 


It will be Truthful, Socially responsible, Legal, and will include Accurate description of the product at hand not False description and not revealing personal information.

I confirm that my advert does not breach the CAP codes regarding online advertising or will bring about any complaints for enforcement by the ASA.


Signed


Kenny Akale


Advertising Intern 


Cre8tive Solutions

                                       

Assignment 2 task 4

Task 4: What are the codes around non broadcasting advertising?

My allocated  job (research):

What is Sales Promotion?:
Sales Promotion is basically an incentive for audiences/consumers for it's used to introduce a new product by promoting it through as many forms of synergy available to the product, therefore sales promotion is the set marketing activity which is undertaken in order to boost sales of any product or service.

sales promotion:
Sales excite audiences to want to get engaged with the product and its offers. I also brings more awareness for the business as audiences are hung on the fact that its a sale. It also allows businesses to sell the products that are  not as appealing as the ones that have been sold to consumer/audiences already, this process allows business to maximise revenue. sales promoters must takes legal advice before embarking on promotions with prizes via: prize draws, instant wins and competitions

Banned Advert:

 ASA:
the advertising standard authority is a self regulatory body organisation for the UK that enables the broadcasting of inappropriate things to audiences for example: swearing, lying, libel, sexual appeal and slander.

This advert was banned because of concern of its "sexual appeal". It's is to sexual because their are young audiences out there watching so it is inappropriate which also formed complaints as parents as they not be happy/pleased with what there children are being forced to watch (unlike the BBC that has no adverts) as its compulsory. It was even said that the ASA regulatory body received 8 complaints about the advert that it was offensive and that is overtly sexual while on the other hand its objectifying women and most importantly the content bore no relationship to the advertised product.

Rules:
firstly, that all  promoters are responsible for all aspects and all stages of their promotions. they also have to advertise truthful,socially responsible, legal, and accurate description of the product at hand in addition they have to avoid causing any unnecessary disappointment and alienating potential consumers out side the specific target market.  

Most of the rules set by CAP and the BCAP apply to youth advertising this insures that adverts protect teenagers and young children from being influenced. The children codes portrays that adverts aimed at young audience, should be appropriate and deemed worthy for their eyes.

My advert does not break any of these regulatory bodies.